Free standard shipping on orders over $100 Shop Now 📦
Women-owned local business
At Urban Witches, our mission is simple but powerful: to help people live more consciously, starting with what they put on their skin. We are a mother-daughter-founded company, rooted in love, care, and a shared vision of creating high-vibrational skincare that is clean, effective, and deeply nurturing — for you, your family, and the planet.
The journey began when our founder, Aga Wilson, was pregnant and began researching everything she needed to avoid to protect her growing baby. Foods, ingredients, skincare products—so many things were suddenly off-limits.
But one question kept coming up: If these ingredients are harmful during pregnancy, why are we using them at all?
That was the turning point.
Frustrated by the lack of truly clean, high-performance skincare on the market, Aga joined forces with her mother to formulate their own products—pure, effective blends made without compromise. Products they would feel safe using on themselves and their loved ones. Products that skipped the toxic fillers and focused instead on plant-based, cruelty-free, and holistic ingredients that work with the body, not against it.
Aga Wilson
the founder
Aga Wilson is the founder of Urban Witches and the host of The Aga Wilson Show, where she interviews visionary change-makers who inspire and impact the world.
Her career began at the United Nations in New York, where she worked on policy development and post-conflict issues. With a solid background in global humanitarian efforts, she has always been an advocate for human rights.
Aga has spent over 20 years studying holistic health, spirituality, and longevity— driven by her own journey of healing from rheumatoid arthritis. Her path has included numerous courses and retreats focused on spiritual growth, advanced meditation practices (including with Joe Dispenza), Buddhism, energy healing, and more.
In addition to her entrepreneurial and humanitarian work, Aga has developed and facilitated courses, workshops, and events for both the United Nations and non-profits on humanitarian issues as well as, mindfulness, healthy living, and personal development.
The Urban Witches Way
Conscious Beauty, powerful impact
We believe skincare should be a ritual of self-love, not a risk to your health. Every formula we create is crafted with intention, purity, and purpose — designed to support your well-being while staying kind to the Earth and all its creatures. We’re here for the ones balancing careers, parenthood, and the everyday chaos of modern life — those who want to feel radiant without compromising their values. We understand how important it is to carve out time for self-care, and we believe you shouldn’t have to choose between luxury and integrity.
Mindful shopping
is the new way
We don’t just create products — we’re creating a movement. A way of shopping that is thoughtful, transparent, and impactful.
With every purchase, you’re supporting a company that prioritizes sustainability, compassion, and conscious living. You're not only doing something good for yourself—you're contributing to a better world.
We bless every product with love and intention, because we know that when we take care of ourselves, we’re better able to care for others — and for the Earth.
Empowered Self. Aligned Life.
We create sacred spaces for transformation through our retreats, workshops, seminars, and courses — all rooted in the principles of holistic health, conscious living, and soul-led empowerment. Our offerings blend nutrition, energy work, spiritual self-care, mindful movement, and wellness practices to support your journey back to balance—physically, emotionally, and energetically. Whether you're joining us for an immersive retreat, an intimate workshop, or an online course, each experience is designed to help you reconnect with yourself, reset your nervous system, and align with the life you’re truly meant to live.
This is more than self-care—it’s a lifestyle of purpose, presence, and personal power.
OUR PROMISE
100% Non-Toxic & Cruelty-Free
Organic, Plant-Based Ingredients
Formulated by women, for everyone
Rooted in Love, Family & Purpose
This isn’t just skincare. This is a lifestyle shift. A return to what’s natural, nourishing, and real.
Welcome to Urban Witches—where conscious beauty meets modern alchemy.